The Rise of the Dad Economy

Over the past several years, the Mummy Bloggers collective has become a major force of influence over consumer and other preferences. Brands were quick to focus Mums at the head of the parenting conversation, and provide them with a raft of resources.

The tide is changing, and we’re seeing Dads being included in this tight knit circle with the launch of one such company, Fatherly, a parenting resource for millenial dads. Other companies and publications are taking note and targeting dads in a more genuine way, and changing the tone of parenting conversations.

Cara Thomas