Resurrecting Vinyl
Vinyl audiobooks are a niche and emerging trend in the US, but indicative of the desire to mesh modern convenience with old-fashioned formats. Author
boom is a 21st Century innovation company. We work by pooling the best freelance talent together to tailor the right team for each project.
Coordinating the challenge and managing the team is boom founder, Jo Foster.
Jo is an experienced marketer with 25+ yrs of experience in idea and innovation companies ranging from ?What If! to Saatchi & Saatchi.
Initial project scoping to express the challenge in a motivating and interesting way, and spot front-end opportunities.
Using the world around us to uncover inspiring insights that can drive the thinking, or to hone and build them.
Idea Generation and Building using boom’s inside out thinking techniques to answer business and consumer needs.
Building ideas via inputs from both business experts and consumer perspectives, and making them real.
Shaping the story, crafting the output and bringing things to life visually to help achieve business buy-in.
Vinyl audiobooks are a niche and emerging trend in the US, but indicative of the desire to mesh modern convenience with old-fashioned formats. Author
a lot of brands moving off line to create in real life (vs URL) experiences, as millenials tire of apps and crave real connection.
Smart toys, including toys that help kids learn to code are on the rise. Interesting to think about new skills and needs that this