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boom helps you create

New products, service & experience

for your business and your brands

by unlocking your team’s intuition and imagination

to solve real-world innovation challenges

boom is a 21st Century innovation company. We work by pooling the best freelance talent together to tailor the right team for each project.

Coordinating the challenge and managing the team is boom founder, Jo Foster.

Jo is an experienced marketer with 25+ yrs of experience in idea and innovation companies ranging from ?What If! to Saatchi & Saatchi.

boom believes that great stuff can happen when these four vital ingredients are tapped in to in the right way…

Experience

Using only the most experienced innovation specialist, working in a team tailored for your challenge who know how to maximize the crucial moments that make the difference

Experience

- Experts Only
- Experienced Innovators
- Bespoke Team

Imagination

With a knowledge bank of stimulus and creative thinking exercixes to help spark fresh thinking

Imagination

- Seeing what’s not there yet
- Solutions to fire up the imagination
- Creative sparks to think differently

Collaboration

Open to input and practiced in getting cross-functional teams to work together to and spark off one another to create solutions with impetus.

Collaboration

- Collaborative spirit
- Bringing out the best in the team
- Aligning and motivating team about the way forward

Intuition

Anchored in consumer reality and well versed in techniques for tuning in to gut feel to get to the nub of an issue

Intuition

- Intuition-led techniques for business solutions
- Get the real story
- Read between the lines

Have you got a business challenge that needs cracking quickly?

We’ll work with you to apply human intuition and imagination to turn a business problem in to an opportunity

Diagnosis

Initial project scoping to express the challenge in a motivating and interesting way, and spot front-end opportunities.

Explore

Using the world around us to uncover inspiring insights that can drive the thinking, or to hone and build them.

Imagine

Idea Generation and Building using boom’s inside out thinking techniques to answer business and consumer needs.

Expand

Building ideas via inputs from both business experts and consumer perspectives, and making them real.

Bring to Life

Shaping the story, crafting the output and bringing things to life visually to help achieve business buy-in.

The boom team have successfully led us through several high-stake global projects, bringing a powerful combination of real-world insight and commercial savvy. Their approach to innovation enables us to tap into the breadth of talent inside Kellogg’s in a powerful way. They’re pros at sparking the imagination to help teams create fresh ideas that are both compelling for consumers and right for our business
David PearsonSenior Director Global Snack Brands, Kellogg's
When I have a complicated group of stakeholders and a disruptive brief to crack, boom is one of my favourite “go to” partners. No matter where in the world we are focused, the boom team has been able to help us connect deeply with consumers to unlock insights and spark unique innovation ideas. Additionally, their workshop facilitation skills are unmatched- whether in person or online, the workshops we’ve led together have been fun, engaging and remarkably efficient. Huge thanks to the boom team!
Paige WalkerDiageo
boom Innovation bring structure and clarity to the chaos and electricity of ideation. They have moderated countless innovation workshops for Diageo, tackling a blank canvas of opportunity with sharp thinking and moderation to land us in a confident starting point at ground zero.
Grace AstariDiageo
I would definitely work with boom again. Their energy, creativity and passion worked really well in delivering some ground-breaking innovation ideas for our business. We have been very happy with the team from boom in the way they have really understood our business challenges and provided us with exactly what we needed.
Angela WestleyThe Silver Spoon Company
boom are highly collaborative and very creative to find solutions to our business challenges. They partner very closely with us and ensure that the consumer empathy developed throughout projects is internalised in our organisation
Simon PollockConsumer Insights Director, General Mills
boom really helped push the boundaries and create positive change within the business. They’re great at connecting the strategy with creativity and insights, and as a result, the team are positive, and aligned around our business challenge and possible directions. boom is a great partner to help us think differently, smarter and better – and help us deliver on insights with impact. I really enjoyed working with them, and trusted them to make it all happen!
Nathalie KleinCoca-Cola

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