Mindful Morning Raving

Imagine getting a couple hundred people to wake up early before work and dance…and do it all sober.

Daybreaker, an early morning rave, began eight months ago in New York City has already expanded to include events in Los Angeles, San Francisco and Atlanta, and has even travelled across the pond to London.

The people that come to Daybreaker are likeminded and have a strong intentionality. You can be sure that when you’re there, you’ll dance your ass off – but it at the heart, it’s tapping into consumers’ excitement for interactivity and real community experiences.

Cara Thomas