Back Offline
a lot of brands moving off line to create in real life (vs URL) experiences, as millenials tire of apps and crave real connection. Examples include a series of top selling journals from Knock Knock with titles like “I NEED TO UNPLUG” and “The Anti-Social Network Journal.”
With brands obsessed with digital experiences and social media, there’s something interesting about exploring the need to disconnect, unplug and have real, old-fashioned experiences. Another example of brands going form URL to IRL.
Cara Thomas