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Back Offline

a lot of brands moving off line to create in real life (vs URL) experiences, as millenials tire of apps and crave real connection. Examples include a series of top selling journals from Knock Knock with titles like “I NEED TO UNPLUG” and “The Anti-Social Network Journal.”


With brands obsessed with digital experiences and social media, there’s something interesting about exploring the need to disconnect, unplug and have real, old-fashioned experiences. Another example of brands going form URL to IRL.


Cara Thomas

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